Research on Marketing Power Synergy Mode

After analyzing principle of marketing power synergy mode, the paper identified the order parameter as a leading power in dominate the marketing power system from a disordered state to a new ordered state in self-organization. The new synergic model is sum of the contact among each unit and the external environment when the marketing power of the synergistic effecting. On this basis, the paper identified the standards of order parameter in selection and management in critical or unstable state. Finally, it put forward complementary synergy mode and competing synergy model, which also raised three synergy operation modes as parallel- cross, project team and star.