The Research of Travel Agency Network Marketing Operation Mode

被引：0
|
作者：
An Yong-gang [1 ]
Huang Kai [1 ]
Chen Mu-yang [1 ]
机构：
[1] China Agr Univ, Coll Landscape Architecture, Beijing 100094, Peoples R China
来源：
2011 INTERNATIONAL CONFERENCE ON ELECTRONICS, COMMUNICATIONS AND CONTROL (ICECC) | 2011年
关键词：
Caissa; Travel Network Marketing; Operation Mode;
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
Electronic commerce for tourism has a trend of rapid development. The operation mode for Caissa China Travel Agency official web site is analyzed, and the advantages and disadvantages of network marketing operation mode for Caissa Travel Agency in electronic commerce are studied by SWOT analysis method. The convenience and satisfaction of Caissa Travel Agency web site for network group is analyzed by the result of questionnaire. According to the relevant information and research literature, a solution of network marketing operation mode is proposed for Caissa Travel Agency.
引用
收藏
页码：1154 / 1157
页数：4
相关论文
共 50 条
12345