Using Facebook in University Teaching: A Practical Case Study

This article describes a case study of the use of the social networking site Facebook as a means of interacting with students at the University of Malaga. Using Facebook has allowed teachers to interact more with students, moving away from traditional one-way communication towards a multi-way communication, with students taking on an active role. This experience has shown that using social networks can help to improve the set of competences reflected in dissertations written by students studying Economics or Business Studies. The experimental nature of this initiative has also made it possible to identify advantages of communicating through Facebook. (C) 2013 The Authors. Published by Elsevier Ltd.