Research on Consumer Satisfaction of Online Shopping Fruits Based on Self-collection: from a Logistics Perspective

被引：0

作者：

Song, Shaohua ^{[1
]}

Shi, Xianliang ^{[1
]}

机构：

[1] Beijing Jiaotong Univ, Sch Econ & Management, 3 Shangyuan Village, Beijing 100044, Peoples R China

来源：

CONFERENCE PROCEEDINGS OF THE 6TH INTERNATIONAL SYMPOSIUM ON PROJECT MANAGEMENT (ISPM2018) | 2018年

关键词：

Online shopping fruits; Self-collection; Consumer satisfaction;

D O I：

暂无

中图分类号：

T [工业技术];

学科分类号：

08 ;

摘要：

At present, how to seize the consumer psychology, improve consumer satisfaction, for E-commerce suppliers to expand the scale, stable development is essential. Based on the domestic scholars' research on the CCSI consumer satisfaction model, this paper puts forward the difference of the factors that influence the consumer satisfaction in the fresh self-collection mode. Through empirical analysis, this paper concludes that there is no significant positive effect on corporate satisfaction for consumer satisfaction, however, quality perception and perceived value have a significant positive impact on consumer satisfaction.

引用

页码：1134 / 1142

页数：9

共 36 条

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