Consumer's Brand Choice Behavior at Grocery Store: Focusing on Yogurt Brands in Korea

被引：0
|
作者：
Cho, Jongpyo [1 ]
Lee, Dongmin [1 ]
Moon, Junghoon [1 ]
Jeong, Jaeseok [1 ]
机构：
[1] Korea Adv Inst Sci & Technol, Taejon 305701, South Korea
来源：
2012 INTERNATIONAL CONFERENCE IN HUMANITIES, SOCIAL SCIENCES AND GLOBAL BUSINESS MANAGEMENT (ISSGBM 2012), VOL 7 | 2012年 / 7卷
关键词：
Variety-seeking; Inertial purchase; Yogurt & fromage frais; Dairy market; Panel data;
D O I：
暂无
中图分类号：
G40 [教育学];
学科分类号：
040101 ; 120403 ;
摘要：
Dairy market in South Korea, especially yogurt & fromage frais product market in South Korea has distinctive properties compared to global dairy market. This study focuses on consumer's characteristics which have influence on variety-seeking behavior or inertial(habitual) purchasing behavior. Consumer's socio-demographic characteristics such as age, income level, propensity to consume would affect consumer's buying behavior especially in yogurt & fromage frais product.
引用
下载
收藏
页码：236 / 240
页数：5
相关论文
共 50 条
  • [1] Creation of consumer loyalty and trust in the retailer through store brands: The moderating effect of choice of store brand name
    Rubio, Natalia
    Villasenor, Nieves
    Jesus Yague, Maria
    JOURNAL OF RETAILING AND CONSUMER SERVICES, 2017, 34 : 358 - 368
  • [2] A BRANDS EYE VIEW OF RESPONSE SEGMENTATION IN CONSUMER BRAND CHOICE BEHAVIOR
    BUCKLIN, RE
    GUPTA, S
    HAN, SM
    JOURNAL OF MARKETING RESEARCH, 1995, 32 (01) : 66 - 74
  • [3] Sport Brands: Brand Relationships and Consumer Behavior
    Kunkel, Thilo
    Biscaia, Rui
    SPORT MARKETING QUARTERLY, 2020, 29 (01): : 3 - 17
  • [4] Brand awareness-Brand quality inference and consumer's risk perception in store brands of food products
    Rubio, Natalia
    Oubina, Javier
    Villasenor, Nieves
    FOOD QUALITY AND PREFERENCE, 2014, 32 : 289 - 298
  • [5] BRAND PLACEMENT AND CONSUMER CHOICE: AN IN-STORE EXPERIMENT
    Sigurdsson, Valdimar
    Saevarsson, Hugi
    Foxall, Gordon
    JOURNAL OF APPLIED BEHAVIOR ANALYSIS, 2009, 42 (03) : 741 - 745
  • [6] Consumer identification with store brands: Differences between consumers according to their brand loyalty
    Rubio, Natalia
    Villasenor, Nieves
    Oubina, Javier
    BRQ-BUSINESS RESEARCH QUARTERLY, 2015, 18 (02) : 111 - 126
  • [7] Consumer store choice dynamics: An analysis of the competitive market structure for grocery stores
    Leszczyc, PTLP
    Sinha, A
    Timmermans, HJP
    JOURNAL OF RETAILING, 2000, 76 (03) : 323 - 345
  • [8] Consumer demographics, store attributes, and retail format choice in the US grocery market
    Carpenter, Jason M.
    Moore, Marguerite
    INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT, 2006, 34 (06) : 434 - +
  • [9] Consumer choice of store brand across the store factors a case of personal care retailer
    Fan Xiaojun
    Jia Huimin
    Li Jie
    PROCEEDINGS OF 2017 CHINA MARKETING INTERNATIONAL CONFERENCE: MARKETING STRATEGY IN THE SHARING ECONOMY: LOCALIZATION AND GLOBALIZATION, 2017, : 249 - 262
  • [10] CONSUMER STORE CHOICE BEHAVIOR - NEW APPROACH
    UHR, EB
    OMEGA-INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE, 1975, 3 (04): : 483 - 488
12345