The Study of Sports Bra Color Based on Kansei Engineering

被引：0
|
作者：
Zhou, Chuan-Yu [1 ]
Zhou, Jie [1 ]
Deng, Yong-Mei [1 ]
机构：
[1] Xian Polytech Univ, Sch Apparel & Art Design, Xian 710048, Peoples R China
来源：
TEXTILE BIOENGINEERING AND INFORMATICS SYMPOSIUM PROCEEDINGS, 2015 | 2015年
关键词：
Kansei engineering; Sports bra; Color;
D O I：
暂无
中图分类号：
R318 [生物医学工程];
学科分类号：
0831 ;
摘要：
Sports bra, as an important style of women sportswear, has a vast market foreground. Color is the main component of the product, as both product appearance and functionality become increasingly important today. More and more products in the market face challenges in color selection since color becomes an important representation of the consumers' life. The study is based on color and the Kansei engineering theory, and an investigation of color preferences in 50 target populations. The conclusion provided some reference for the selection of sports bra color in the future.
引用
收藏
页码：541 / 549
页数：9
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