International Gift Exchange: A Cross-Culture View

被引：0

作者：

Xie Ruiting ^{[1
]}

Xie Yi ^{[2
]}

Tian Hanmei ^{[3
]}

Sheng Dongqing ^{[4
]}

机构：

[1] Wuhan Univ Technol, Sch Foreign Language, Wuhan 430070, Peoples R China

[2] Univ Lorraine, Sch Comp Sci, F-57000 Metz, France

[3] Wuhan Univ Technol, Sch Management, Wuhan 430070, Peoples R China

[4] Wuhan Univ Technol, Univ Hosp, Wuhan 430070, Peoples R China

来源：

PROCEEDINGS OF THE 9TH INTERNATIONAL CONFERENCE ON INNOVATION AND MANAGEMENT | 2012年

关键词：

International gift exchange; Cross-culture; Cultural embeddedness;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This paper discusses the gift exchange behavior in international activities from the view of cross-culture. At first, the paper proposes a concept, namely cultural embeddedness of international gift exchange behavior, and then gets some empiric findings based on the investigation of international gift exchange practice from the international offices of 7 universities in Wuhan. Finally, some principles for international gift exchange are presented.

引用

页码：1450 / +

页数：2

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