PERSUASION IN MEDICAL ADVERTISING WITHIN THE CONTEXT OF DISJUNCTIVE GRAMMAR

被引：0
|
作者：
Pop, Anisoara [1 ]
机构：
[1] Dimitrie Cantemir Univ, Targu Mures, Romania
来源：
EUROPEAN INTEGRATION: BETWEEN TRADITION AND MODERNITY, VOL 1 | 2005年
关键词：
D O I：
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中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
In their quest for persuasion, medical advertisers exploit the valences of disjunctive grammar "openness" felicitously since it allows meaning negotiation and nonimposition within a general context of negative face politeness, but at the same time prevents stronger, peremptory or fallacious claims to be made. The paper sets out to test this hypothesis through examination of the illocutionary forces in a corpus of medical leaflets targeting specialists.
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页码：386 / 395
页数：10
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