ROLE OF ADVERTISING - PERSUASION OR AGENDA SETTING

被引：0

|

作者：

SUTHERLAND, M

GALLOWAY, J

机构：

[1] KENT STATE UNIV,KENT,OH 44242

[2] MACQUAIRE UNIV,SYDNEY,AUSTRALIA

来源：

JOURNAL OF ADVERTISING RESEARCH | 1981年 / 21卷 / 05期

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D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

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页码：25 / 29

页数：5

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