ROLE OF ADVERTISING - PERSUASION OR AGENDA SETTING

被引：0

|

作者：

SUTHERLAND, M

GALLOWAY, J

机构：

[1] KENT STATE UNIV,KENT,OH 44242

[2] MACQUAIRE UNIV,SYDNEY,AUSTRALIA

来源：

JOURNAL OF ADVERTISING RESEARCH | 1981年 / 21卷 / 05期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：25 / 29

页数：5

相关论文

共 50 条

[41] ADVERTISING - THE UNEASY PERSUASION - SCHUDSON,M
PRESTON, IL
JOURNAL OF CONSUMER POLICY, 1986, 9 (01) : 111 - 115
[42] Multimodal intertextuality and persuasion in advertising discourse
Xing, Chunyan
Feng, Dezheng
DISCOURSE & COMMUNICATION, 2023, 17 (05) : 613 - 629
[43] ADVERTISING, THE UNEASY PERSUASION - SCHUDSON,M
SCRIMGER, J
JOURNAL OF BUSINESS ETHICS, 1985, 4 (04) : 226 - &
[44] Persuasion in financial advertising: Behavioral or rational?
Ferretti, Riccardo
Pancotto, Francesca
Rubaltelli, Enrico
JOURNAL OF BEHAVIORAL AND EXPERIMENTAL ECONOMICS, 2017, 71 : 26 - 30
[45] ADVERTISING CONTENT - PERSUASION, INFORMATION OR INTIMIDATION
MARQUEZ, FT
JOURNALISM QUARTERLY, 1977, 54 (03): : 482 - 491
[46] Did the media matter? Agenda-setting, persuasion and mobilization effects in the British general election campaign
Norris P.
British Politics, 2006, 1 (2) : 195 - 221
[47] THE ROLE OF THE INTERNET IN SHAPING NEWS AGENDA: A CRITICAL ANALYSIS OF THE AGENDA-SETTING THEORY
Serbina, Galina N.
TOMSK STATE UNIVERSITY JOURNAL, 2015, (397): : 56 - 59
[48] SETTING THE AGENDA
KRAFT, WH
ITE JOURNAL-INSTITUTE OF TRANSPORTATION ENGINEERS, 1987, 57 (11): : 12 - 12
[49] SETTING THE AGENDA
GROGAN, PL
BIOCYCLE, 1995, 36 (02) : 94 - 94
[50] Setting the agenda
Walker, R
Taylor, MF
INFORMATION DISSEMINATION AND ACCESS IN RUSSIA AND EASTERN EUROPE: PROBLEMS AND SOLUTIONS IN EAST AND WEST, 1998, 26 : 1 - 19

← 1 2 3 4 5 →