Rationalization of Strategic Management Principles as a Tool to Improve a Construction Company Services

The article presents the research into and the development proposals for, which provide the grounds to meet the economic challenges and to secure sustainable management system for the companies having negative internal, external or complex impact. The research is based on the study of certain organizations, in which the offered methodology was implemented and the results of such implementation were consecutively analyzed. The innovative management and foundation frameworks appear to provide for better resistance to the crisis than the regular ones. Modern conditions in which an enterprise functions are largely dependent on the macroeconomic situation and the organizational and management framework employed in the company. A modern construction company has to function in the situation of instability and economic crisis, while there appear new trends and objectives, which has not been faced by the construction sector before. This has a large-scale influence on the profit, stability and the lifespan of a company. One of the major factors of stability here is an organization and management systems selected for a certain enterprise. Each of the existing organizational frameworks is characterized with a certain degree of sustainability, ability to react to certain economic conditions of the real sector, in which the enterprise functions. (C) 2016 The Authors. Published by Elsevier