Review and proposal of indicators (Key Performance Indicators) for Library and social media

被引：2

作者：

Gonzalez-Fernandez-Villavicencio, Nieves ^{[1
]}

Menendez Novoa, Jose Luis ^{[2
]}

Seoane Garcia, Catuxa ^{[3
]}

San Millan Fernandez, Maria Elvira ^{[4
]}

机构：

[1] Biblioteca Univ Sevilla, Seville, Spain

[2] IE Inst Empresa, Madrid, Spain

[3] Bibliotecas Municipales A Coruna, La Coruna, Spain

[4] Univ Rey Juan Carlos, Madrid, Spain

来源：

REVISTA ESPANOLA DE DOCUMENTACION CIENTIFICA | 2013年 / 36卷 / 01期

关键词：

KPI; Social media marketing; library; 2.0; ROI; performance measure; IMPACT;

D O I：

10.3989/redc.2013.1.919

中图分类号：

G25 [图书馆学、图书馆事业]; G35 [情报学、情报工作];

学科分类号：

1205 ; 120501 ;

摘要：

The objective of this paper is to review the literature about systems of measure in social networks and present a draft proposal of set of indicators to help the units of information to evaluate the use and impact of their services through social Web o Web 2.0, with the aim to obtain cost and return of investment (ROI) of such services. Libraries have a long way in evaluation process but, in this article, we propose to evaluate the ROI and offer to organizations that support the units of information or libraries, the justification in order to demonstrate the added value they provide with social Web.

引用

页数：14

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