Analysis on Brand Value Evaluation and Management

Brand is an important intangible asset of enterprises and plays a vital function in building up a good external image of enterprises. Enterprise brand plays a positive role in relieving the contradictions of product supplies to some extent and then brings about excess profits and value for the healthy development of enterprises. With the continuous development of the market economy, brand value evaluation and effective management in enterprises become important ways to comprehensively improve the overall business image. In this paper, the effective brand value evaluation and management measures are mainly analyzed, aiming to provide a reference for effectively playing the important role of brand in the long-term development of enterprises.