Online Advertising Fraud

被引：16
|
作者：
Kshetri, Nir [1 ]
Voas, Jeffrey [2 ]
机构：
[1] Univ N Carolina, Bryan Sch Business & Econ, Management, Greensboro, NC 27412 USA
[2] Cigital, Dulles, VA USA
来源：
COMPUTER | 2019年 / 52卷 / 01期
关键词：
D O I：
10.1109/MC.2018.2887322
中图分类号：
TP3 [计算技术、计算机技术];
学科分类号：
0812 ;
摘要：
Fraud is a trust issue. Online fraud is a cybertrust issue. Juniper Research estimated that advertising frauds cost online advertisers US$19 billion worldwide in 2018. A recent survey found that 78% of respondents were concerned about ad fraud and bot traffic.
引用
收藏
页码：58 / 61
页数：4
相关论文
共 50 条
  • [1] Competition and fraud in online advertising markets
    Mungamuru, Bob
    Weis, Stephen
    [J]. FINANCIAL CRYPTOGRAPHY AND DATA SECURITY, 2008, 5143 : 187 - +
  • [2] Supply chain coordination in advertising and pricing with online advertising fraud
    Wang, Tao
    Feng, Gengzhong
    Jiang, Wei
    Chin, Kwai-Sang
    Xu, Jinpeng
    [J]. INTERNATIONAL JOURNAL OF LOGISTICS-RESEARCH AND APPLICATIONS, 2024, 27 (08) : 1455 - 1476
  • [3] Marketing Professionals' Views on Online Advertising Fraud
    Dornyei, Krisztina Rita
    [J]. JOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING, 2021, 42 (02): : 156 - 174
  • [4] Detecting and Understanding Online Advertising Fraud in the Wild
    Kanei, Fumihiro
    Chiba, Daiki
    Hato, Kunio
    Yoshioka, Katsunari
    Matsumoto, Tsutomu
    Akiyama, Mitsuaki
    [J]. IEICE TRANSACTIONS ON INFORMATION AND SYSTEMS, 2020, E103D (07) : 1512 - 1523
  • [5] Detecting Click Fraud in Online Advertising: A Data Mining Approach
    Oentaryo, Richard
    Lim, Ee-Peng
    Finegold, Michael
    Lo, David
    Zhu, Feida
    Phua, Clifton
    Cheu, Eng-Yeow
    Yap, Ghim-Eng
    Sim, Kelvin
    Nguyen, Minh Nhut
    Perera, Kasun
    Neupane, Bijay
    Faisal, Mustafa
    Aung, Zeyar
    Woon, Wei Lee
    Chen, Wei
    Patel, Dhaval
    Berrar, Daniel
    [J]. JOURNAL OF MACHINE LEARNING RESEARCH, 2014, 15 : 99 - 140
  • [6] Deterring Online Advertising Fraud through Optimal Payment in Arrears
    Edelman, Benjamin
    [J]. FINANCIAL CRYPTOGRAPHY AND DATA SECURITY, 2009, 5628 : 17 - 31
  • [7] Combating online fraud attacks in mobile-based advertising
    Cho G.
    Cho J.
    Song Y.
    Choi D.
    Kim H.
    [J]. EURASIP Journal on Information Security, 2016 (1): : 1 - 9
  • [8] Click fraud detection for online advertising using machine learning
    Aljabri, Malak
    Mohammad, Rami Mustafa A.
    [J]. EGYPTIAN INFORMATICS JOURNAL, 2023, 24 (02) : 341 - 350
  • [9] Click Fraud Detection of Online Advertising Using Machine Learning Algorithms
    Kirkwood, Benjamin
    Vanamala, Mounika
    Seliya, Naeem
    [J]. 2024 IEEE INTERNATIONAL CONFERENCE ON ELECTRO INFORMATION TECHNOLOGY, EIT 2024, 2024, : 586 - 590
  • [10] Detecting Click Fraud in Pay-Per-Click Streams of Online Advertising Networks
    Zhang, Linfeng
    Guan, Yong
    [J]. 28TH INTERNATIONAL CONFERENCE ON DISTRIBUTED COMPUTING SYSTEMS, VOLS 1 AND 2, PROCEEDINGS, 2008, : 77 - 84
12345