Online Advertising Fraud

被引：16
|
作者：
Kshetri, Nir [1 ]
Voas, Jeffrey [2 ]
机构：
[1] Univ N Carolina, Bryan Sch Business & Econ, Management, Greensboro, NC 27412 USA
[2] Cigital, Dulles, VA USA
来源：
COMPUTER | 2019年 / 52卷 / 01期
关键词：
Surveys;
D O I：
10.1109/MC.2018.2887322
中图分类号：
TP3 [计算技术、计算机技术];
学科分类号：
0812 ;
摘要：
Fraud is a trust issue. Online fraud is a cybertrust issue. Juniper Research estimated that advertising frauds cost online advertisers US$19 billion worldwide in 2018. A recent survey found that 78% of respondents were concerned about ad fraud and bot traffic.
引用
收藏
页码：58 / 61
页数：4
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