Competition and fraud in online advertising markets

被引：0
|
作者：
Mungamuru, Bob [1 ]
Weis, Stephen [2 ]
机构：
[1] Stanford Univ, Stanford, CA 94305 USA
[2] Google Inc, Mountain View, CA 94043 USA
来源：
FINANCIAL CRYPTOGRAPHY AND DATA SECURITY | 2008年 / 5143卷
关键词：
D O I：
暂无
中图分类号：
TP301 [理论、方法];
学科分类号：
081202 ;
摘要：
An economic model of the online advertising market is presented, focusing on the effect of ad fraud. In the model, the market is comprised of three classes of players: publishers, advertising networks, and advertisers. The central question is whether ad networks have an incentive to aggressively combat fraud. The main outcome of the model is to answer this question in the affirmative.
引用
收藏
页码：187 / +
页数：2
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