Research on Domestic Motorcycle Industry Customer Satisfaction Evaluation

被引：0
|
作者：
Li Bao-ku [1 ]
Ni Yuan-yuan [1 ]
Bao Wei-min [1 ]
机构：
[1] Liaoning Univ Engn & Technol, Sch Mkt Management, Liaoning 125105, Peoples R China
来源：
2012 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE & ENGINEERING | 2012年
关键词：
motorcycle; customer satisfaction; AHP; FCE; AHP; EXPECTATION; QUALITY; SUCCESS; MODEL;
D O I：
暂无
中图分类号：
C93 [管理学]; O22 [运筹学];
学科分类号：
070105 ; 12 ; 1201 ; 1202 ; 120202 ;
摘要：
According to the features of motorcycle market, we established motorcycle customer satisfaction model and evaluation index system, and then used analytical hierarchy process (AHP) and fuzzy comprehensive evaluation (FCE) to calculate the score of motorcycle customer satisfaction, so as to provide the basis for satisfaction evaluation of motorcycle enterprise.
引用
收藏
页码：733 / 738
页数：6
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