Research on Customer Satisfaction Evaluation in Mobile Phones Industry

被引：0
|
作者：
Cai, Huali [1 ]
Liu, Bisong [1 ]
机构：
[1] China Natl Inst Standardizat, Qual Management Branch, Beijing, Peoples R China
来源：
PROCEEDINGS OF THE 2017 7TH INTERNATIONAL CONFERENCE ON SOCIAL NETWORK, COMMUNICATION AND EDUCATION (SNCE 2017) | 2017年 / 82卷
关键词：
Mobile phones; Evaluation; Customer satisfaction;
D O I：
暂无
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
This paper, by using Chinese customer satisfaction index evaluation model, conducted research on the evaluation of customers' satisfaction towards mobile phones enterprises and presented the customer satisfaction evaluation results for six enterprises with higher market occupation. The evaluation results indicate that Huawei ranks top with highest customer satisfaction with 78.87 points, followed by Apple and Oppo, and Samsung is listed in the last place with 71.99 points. Also, the paper made an analysis of major evaluation indexes.
引用
收藏
页码：57 / 60
页数：4
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