MODERN MEANS OF PROMOTING TOURISM DESTINATIONS

The sharpening of the competition requires adaptation to new market characteristics. In a continuously changing world, the degree of adaptability to change yields the success chances of a certain organisation. Anticipating new trends, market development lines, translates into more time for the organization and a significant competitive advantage. As the saying goes, "information is power, money." Moreover, this is an age of information. To that extent, the current endeavor seeks answers to the following questions: What information do we send out? Whom do we send it to? How are we sending it? It is clear that an efficient information management system is the key to success in any promotion activity, especially in the services area, namely in tourism. A particular attention has been paid to the Internet, due to its underexploited potential and the low expense level it encumbers. The analysis focuses on an actual situation in Romania, Sucevita Township, by presenting every step that was made and offering suggestions to improving the activity of local tourism promotion. Promotion activities entangle the transmittal of information, from the organization to the target population in particular and to the public at large, in general. The efficiency of promotion activity for a tourist objective town may be assessed by using indicators such as: Cash income; Number of tourists; Cost per arrived tourist; Evolution of average stay duration; Evolution of occupation degree. and indirectly, by analyzing the evolution of tourism services and their raw number. As the tourist pool increases, so will a series of adjacent services and entertainment.