Demystifying fake news in the hospitality industry: A systematic literature review, framework, and an agenda for future research

Fake news is an all-pervasive phenomenon that has transcended social and political boundaries and infiltrated the hospitality industry. While its growing prominence has piqued the interest of scholars, fake news literature in the hospitality industry is still in an embryonic stage and progressing without a strong theoretical foundation. The fragmented nature of research leaves a lot to be desired and presents an opportune moment to organize the extant literature to chart the course for future research. We respond to this call by conducting a systematic literature review of 51 articles discussing fake news in the hospitality industry and provide a comprehensive synthesis of the extant knowledge. In doing so, we identify a set of thematic trends, highlight gaps in the literature and develop a comprehensive conceptual framework that encapsulates the phenomenon in its entirety. Furthermore, we put forth a series of theme-based research avenues to inspire future research.