Willingness-to-pay for whale tour attributes using a choice experiment

被引：20

作者：

Lee, Choong-Ki ^{[1
]}

Mjelde, James W. ^{[2
]}

Kim, Tae-Kyun ^{[3
]}

Lee, Eunjung ^{[4
]}

Choi, Youngjoon ^{[5
]}

机构：

[1] Kyung Hee Univ, Coll Hotel & Tourism, Seoul, South Korea

[2] Texas A&M Univ, Dept Agr Econ, College Stn, TX 77843 USA

[3] Kyungpook Natl Univ, Dept Agr Econ, Daegu, South Korea

[4] Korea Tourism Org, Wonju, South Korea

[5] Hong Kong Polytech Univ, Sch Hotel & Tourism Management, Kowloon, 17 Sci Museum Rd,TST East, Hong Kong, Peoples R China

来源：

ASIA PACIFIC JOURNAL OF TOURISM RESEARCH | 2019年 / 24卷 / 06期

关键词：

Whale watching; heterogeneous preferences; willingness-to-pay; whale tourism management; tour attributes; choice experiment; mixed logit; museum; interpretative services; probability of seeing whales; CONTINGENT VALUATION; MANAGEMENT; PREFERENCES; ECOTOURISM; CONSERVATION; BENEFITS; IMPACT; BAJA;

D O I：

10.1080/10941665.2019.1610001

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Individual's preferences for various whale tour attributes along with estimates of their willingness-to-pay (WTP) for these attributes are estimated using a choice experiment. Respondents prefer tours with increased interactive activities: tours with a higher probability of seeing whales, tours that provide interpretative services and tours that provide access to the whale museum and whale cultural village. WTP for changes in the probability of seeing whales is US$10.55 for an increase from 25 to 50% and $18.48 for an increase from 25 to 75%. Providing interpretative services and admission to whale museum/whale cultural village are valued at $9.06 and $17.83.

引用

页码：606 / 617

页数：12

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