Retail Service Quality in Hypermarket

被引：0
|
作者：
Tepanon, Yodmanee [1 ]
Thatriroth, Sawalak [2 ]
机构：
[1] Kasetsart Univ, Kasetsart Business Sch, Dept Operat Management, Bangkok, Thailand
[2] Unilever Thailand, Unilever, Bangkok, Thailand
来源：
2016 13TH INTERNATIONAL CONFERENCE ON SERVICE SYSTEMS AND SERVICE MANAGEMENT | 2016年
关键词：
service quality; retail; hypermarket; Thailand; MODEL; PERCEPTIONS;
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
This study investigates customers' desired service attributes provided by Thailand's leading hypermarkets. Drawing upon service quality literature, items from Retail Service Quality Scale (RSQS) were used to identify the particular services that influence customer satisfaction. The results of this study can be beneficial for retail business operators to improve their services and remain viable in today's competitive environment.
引用
收藏
页数：4
相关论文
共 50 条
  • [1] Toward a measure of Chinese hypermarket retail service quality
    Tang, Yung-Tai
    Stanworth, James O.
    Chen, Wei-Ting
    Huang, Siao-Wei
    Wu, Hsin-Hung
    [J]. TOTAL QUALITY MANAGEMENT & BUSINESS EXCELLENCE, 2015, 26 (3-4) : 327 - 338
  • [2] RETAIL INTERNATIONALISATION: AN EMPIRICAL RESEARCH OF HYPERMARKET IN TAIWANESE FOOD RETAIL MARKET
    Lin, Chia-Shu
    [J]. PROCEEDINGS OF ACADEMY OF INNOVATION AND ENTREPRENEURSHIP 2009, 2009, : 336 - 355
  • [3] Reuse Intention of Self-checkout Service Quality in Malaysia Hypermarket
    Siah, Jia Wen
    Fam, Soo-Fen
    [J]. PROCEEDINGS OF 2017 CHINA MARKETING INTERNATIONAL CONFERENCE: MARKETING STRATEGY IN THE SHARING ECONOMY: LOCALIZATION AND GLOBALIZATION, 2017, : 485 - 495
  • [4] RETAIL SERVICE QUALITY AND BEHAVIOURAL INTENTIONS: AN EMPIRICAL APPLICATION OF THE RETAIL SERVICE QUALITY SCALE IN NORTHERN CYPRUS
    Nadiri, Halil
    Tumer, Mustafa
    [J]. E & M EKONOMIE A MANAGEMENT, 2009, 12 (02): : 127 - 139
  • [5] Retail service quality in small retail sector: the Indian experience
    Khare, Arpita
    [J]. FACILITIES, 2013, 31 (5-6) : 208 - 222
  • [6] Metaverse-retail service quality: A future framework for retail service quality in the 3D internet
    Gadalla, Eman
    Keeling, Kathy
    Abosag, Ibrahim
    [J]. JOURNAL OF MARKETING MANAGEMENT, 2013, 29 (13-14) : 1493 - 1517
  • [7] Interpersonal service quality, self-service technology (SST) service quality, and retail patronage
    Lee, Hyun-Joo
    Yang, Kiseol
    [J]. JOURNAL OF RETAILING AND CONSUMER SERVICES, 2013, 20 (01) : 51 - 57
  • [8] CONSUMER PERCEPTIONS OF SERVICE QUALITY IN THE STREET RETAIL
    Sampaio, Danilo de Oliveira
    Bernardo, Heloisa Pinna
    Stroppa, Isabella
    Paradela Ferreira, Victor Claudio
    [J]. CADERNO PROFISSIONAL DE MARKETING UNIMEP, 2019, 7 (02) : 1 - 15
  • [9] An empirical research on the retail service quality model
    Zhao, Hui
    [J]. MARKETING RESEARCH AND PRACTICE IN GLOBALIZATION ERA, 2007, : 26 - 32
  • [10] A Review of the Service Quality Scales of Retail Stores
    Wang Shucui
    [J]. MARKETING SCIENCE INNOVATIONS AND ECONOMIC DEVELOPMENT, 2009, : 199 - 203
12345