Retail Service Quality in Hypermarket

被引：0
|
作者：
Tepanon, Yodmanee [1 ]
Thatriroth, Sawalak [2 ]
机构：
[1] Kasetsart Univ, Kasetsart Business Sch, Dept Operat Management, Bangkok, Thailand
[2] Unilever Thailand, Unilever, Bangkok, Thailand
来源：
2016 13TH INTERNATIONAL CONFERENCE ON SERVICE SYSTEMS AND SERVICE MANAGEMENT | 2016年
关键词：
service quality; retail; hypermarket; Thailand; MODEL; PERCEPTIONS;
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
This study investigates customers' desired service attributes provided by Thailand's leading hypermarkets. Drawing upon service quality literature, items from Retail Service Quality Scale (RSQS) were used to identify the particular services that influence customer satisfaction. The results of this study can be beneficial for retail business operators to improve their services and remain viable in today's competitive environment.
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页数：4
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