Interpersonal service quality, self-service technology (SST) service quality, and retail patronage

被引:79
|
作者
Lee, Hyun-Joo [1 ]
Yang, Kiseol [2 ]
机构
[1] Oklahoma State Univ, Dept Design Housing & Merchandising, Human Sci 439, Stillwater, OK 74078 USA
[2] Univ North Texas, Sch Merchandising & Hospitality Management, Denton, TX 76203 USA
关键词
Interpersonal service quality; Self-service technology (SST) service; quality; Retail patronage; Individual characteristics;
D O I
10.1016/j.jretconser.2012.10.005
中图分类号
F [经济];
学科分类号
02 ;
摘要
The main purpose of this study is to examine how two components of interactive service quality (interpersonal service quality and self-service technology service quality) are related to retail patronage. This study also aims to identify the moderating effects of individual characteristics. The results indicate that two components of interactive quality are greatly related to retail patronage intentions. The moderating effects of technology anxiety, need for interaction, and age are also partially supported. To increase retail patronage, it is very important to focus on improving self-service technology service quality as well as interpersonal service quality. The results from this study also provide retail managers with a detailed understanding of how individual characteristics influence retail patronage intentions. Published by Elsevier Ltd.
引用
收藏
页码:51 / 57
页数:7
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