Enhancing Relationships With Customers Through Online Brand Communities

被引：0

作者：

Adjei, Mavis T. ^{[1
]}

Noble, Charles H. ^{[2
]}

Noble, Stephanie M. ^{[2
]}

机构：

[1] So Illinois Univ, Carbondale, IL 62901 USA

[2] Univ Tennessee, Knoxville, TN USA

来源：

MIT SLOAN MANAGEMENT REVIEW | 2012年 / 53卷 / 04期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：22 / 24

页数：3

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