The Implementation of Green Supply Chain Management in Chinese Food Industry: A Multi-case Study

As it concerns more than one billion people, Chinese food manufacturing industry is on a large scale and adopting green supply chain management (GSCM) in this industry is significant to environmental protection. This paper aims at providing information on the implementation of GSCM in Chinese food industry. Using multi-case study on five case enterprises, this paper analyzed the practical experience and difficulties of the GSCM implementation in four aspects, namely green procurement, green manufacturing, green logistics and green marketing. The results show that sample enterprises did well in green procurement and green marketing while the green manufacturing and green logistics have encountered some objective difficulties and still call for improvement. The joint effort of the government and food enterprises needs to be formed to ameliorate the implementation situation of GSCM in Chinese food industry.