Generally speaking, the behaviour of viscoelastic material is more complicated than the behaviour proposed by classical models as Voigt, Maxwell or Zener. The stiffness of such materials is a frequency dependent complex function. Above 1000Hz, classical measurements techniques are unable to achieve accurate measurements of the stiffness. In this paper a new Dynamical Mechanical Analysis (DMA). tester is presented. It allows the characterization of the shear stiffness of preloaded viscoelastic materials between 200 and 3500Hz and without using frequency-temperature equivalences. Then the Generalized Maxwell model is used to describe behaviours measured with the DMA tester A new iterative identification method of the parameter of the Generalized Maxwell model is described. This identification method is based on the asymptotes of the model.