Achieving Performance of Organization by Developing a Model of Innovation Management

Today, any organization - regardless of the type of activity - must be prepared to face radical and continues changes, innovation becoming a condition of survival in a globalized market. The importance and the need for innovation result from its contribution to enhancing the productivity, competitiveness, economic performance and social objectives. Few managers have a wider vision which includes innovation, allowing a better performance of the activities. Companies need radical changes not only for products or services, but also for their business strategies. Unfortunately there is still no common understanding (and correct) of the term innovation among managers. Furthermore, not all managers are aware of the need for innovation. Under these conditions, increasing the adaptive processes of firms (through innovation) to meet the needs and performance requirements is difficult to accomplish in the absence of a systematic framework. To overcome this drawback, the authors propose a framework for innovation management, focusing on marketing innovation, product innovation, process innovation, networking innovation, human resources development in innovation, administrative innovation, strategic innovation and innovation of vision and policy. This framework aims to cover all the major components of a business system, to reach the real performance an organization. Among the many advantages of this framework include: the possibility of identifying the degree of innovation in any time and in any sector of the organization; creating an environment where innovation is a practice that occurs naturally and possible involvement in the innovation process of each stakeholder; analysis of ideas is not only to identify strengths and weaknesses, but also suggest ways to improve ideas such as ways to avoid pitfalls and increase the value of the idea.