Research on the Influence of Internet Word of Mouth on Consumers' Purchase Intention

被引：0
|
作者：
Wang, Jun [1 ]
Liu, Hai [2 ]
机构：
[1] Wuhan Technol & Business Univ, Hubei Business Serv, Res Dev Ctr, 3 Huangjiahu West Rd, Wuhan, Hubei, Peoples R China
[2] Yangtze River Water Conservancy Commiss, 3,1863 Liberty Ave, Wuhan, Hubei, Peoples R China
来源：
PROCEEDINGS OF THE 7TH INTERNATIONAL CONFERENCE ON MANAGEMENT, EDUCATION, INFORMATION AND CONTROL (MEICI 2017) | 2017年 / 156卷
关键词：
IWOM; Purchase intention; Purchase behavior; Purchase decision-making;
D O I：
暂无
中图分类号：
TP18 [人工智能理论];
学科分类号：
081104 ; 0812 ; 0835 ; 1405 ;
摘要：
With the development of information technology, more and more consumers tend to use the network platform to release or search enterprise products, brands, services and so on. Under this circumstance, this paper selected the influence of Internet word of mouth (IWOM) on consumers' purchase intention as a research focus. Based on four aspects, i.e. word-of-mouth related concept, purchase intention, influence mechanism of IWOM communication, and consumers' purchasing decision-making process model, this paper made a systematic review on a lot of scholars' studies on the influence of IWOM on consumers' purchase intention.
引用
收藏
页码：194 / 198
页数：5
相关论文
共 50 条
  • [31] PRODUCT BROWSING ON SOCIAL MEDIA: EXAMINING THE MOTIVATION AND INFLUENCE ON WORD-OF-MOUTH AND PURCHASE INTENTION
    Rachman, Mohamad Fauzi
    Alversia, Yeshika
    Arviansyah
    [J]. PROCEEDINGS OF THE INTERNATIONAL CONFERENCE OF APPLIED BUSINESS AND MANAGEMENT (ICABM2020), 2020, : 227 - 243
  • [32] A Comparative Study of Consumers' Purchase Intention on Different Internet Platforms
    Patanasiri, Attasit
    Krairit, Donyaprueth
    [J]. MOBILE NETWORKS & APPLICATIONS, 2019, 24 (01): : 145 - 159
  • [33] The Impact of the Interactivity of Internet Celebrity Anchors on Consumers' Purchase Intention
    Sun, Weiguo
    Gao, Wei
    Geng, Ruoshi
    [J]. FRONTIERS IN PSYCHOLOGY, 2021, 12
  • [34] The effect of repeat purchase information in electronic word-of-mouth (eWOM) on purchase intention
    Li, Shang
    Chen, Jie
    Chen, Yiwen
    [J]. JOURNAL OF CONSUMER BEHAVIOUR, 2023, 22 (06) : 1493 - 1508
  • [35] A Comparative Study of Consumers’ Purchase Intention on Different Internet Platforms
    Attasit Patanasiri
    Donyaprueth Krairit
    [J]. Mobile Networks and Applications, 2019, 24 : 145 - 159
  • [36] The impact of electronic word of mouth (e-WOM) on the online purchase intention of consumers in the Islamic countries - a case of (UAE)
    Nuseir, Mohammed T.
    [J]. JOURNAL OF ISLAMIC MARKETING, 2019, 10 (03) : 759 - 767
  • [37] Investigating the Effects of Video-Based E-Word-of-Mouth on Consumers' Purchase Intention: The Moderating Role of Involvement
    Zhai, Lingyun
    Yin, Pengzhen
    Li, Chenyang
    Wang, Jingjing
    Yang, Min
    [J]. SUSTAINABILITY, 2022, 14 (15)
  • [38] The influence of the language style of the anchor on consumers' purchase intention
    Li, Zhen
    Zheng, Suqin
    [J]. FRONTIERS IN PSYCHOLOGY, 2024, 15
  • [39] The Influence of Facebook Features and Activities on Consumers' Purchase Intention
    Mas'od, Adaviah
    Idris, Ummi Nadzirah
    Sulaiman, Zuraidah
    Chin, Thoo Ai
    [J]. 2019 6TH INTERNATIONAL CONFERENCE ON RESEARCH AND INNOVATION IN INFORMATION SYSTEMS: EMPOWERING DIGITAL INNOVATION (ICRIIS 2019), 2019,
  • [40] Study on Influence of Emotional Marketing on Consumers' Purchase Intention
    Zhang, Zhengjie
    Luo, Yukun
    [J]. 2018 5TH INTERNATIONAL CONFERENCE ON BUSINESS, ECONOMICS AND MANAGEMENT (BUSEM 2018), 2018, : 502 - 506
12345