Research on the Influence of Internet Word of Mouth on Consumers' Purchase Intention

被引：0

作者：

Wang, Jun ^{[1
]}

Liu, Hai ^{[2
]}

机构：

[1] Wuhan Technol & Business Univ, Hubei Business Serv, Res Dev Ctr, 3 Huangjiahu West Rd, Wuhan, Hubei, Peoples R China

[2] Yangtze River Water Conservancy Commiss, 3,1863 Liberty Ave, Wuhan, Hubei, Peoples R China

来源：

PROCEEDINGS OF THE 7TH INTERNATIONAL CONFERENCE ON MANAGEMENT, EDUCATION, INFORMATION AND CONTROL (MEICI 2017) | 2017年 / 156卷

关键词：

IWOM; Purchase intention; Purchase behavior; Purchase decision-making;

D O I：

暂无

中图分类号：

TP18 [人工智能理论];

学科分类号：

081104 ; 0812 ; 0835 ; 1405 ;

摘要：

With the development of information technology, more and more consumers tend to use the network platform to release or search enterprise products, brands, services and so on. Under this circumstance, this paper selected the influence of Internet word of mouth (IWOM) on consumers' purchase intention as a research focus. Based on four aspects, i.e. word-of-mouth related concept, purchase intention, influence mechanism of IWOM communication, and consumers' purchasing decision-making process model, this paper made a systematic review on a lot of scholars' studies on the influence of IWOM on consumers' purchase intention.

引用

页码：194 / 198

页数：5

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