Research on Marketability Development Characteristics and Strategy of Coastal Sports Leisure

Through theory understanding and practice analysis to marketability characteristics of coastal sports leisure, the result shows that the coastal sports leisure market is in the preliminary formation phase in our country. The coastal sports leisure development has many problems: weak foundation, lack of talents, management and operation work and so on. From now on, we should strengthen government development plan and profession supervisory work of coastal sports leisure, carry out the cross region cooperation, display resources characteristics in each place to form coastal sports leisure characteristic culture, speed up the marine leisure fishery infrastructure construction, raise the coastal sports leisure correlation the multi-skill talents through multi-channel, strengthen the coastal sports leisure environment resources development protection work, and then speed up the marketability development of Chinese coastal sports leisure.