A BSC-ANP Model for Evaluation of Strategic Fit of New Product Development Projects

被引：0
|
作者：
Yang, Ying [1 ]
Yang, ShanLin [1 ]
Yang, Jian [1 ]
机构：
[1] Hefei Univ Technol, Sch Management, Hefei 230009, Anhui, Peoples R China
来源：
2013 25TH CHINESE CONTROL AND DECISION CONFERENCE (CCDC) | 2013年
关键词：
Evaluation; Strategic fit; New product development project; BSC-ANP;
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
New product development (NPD) projects have been major forces driving company competitive advantage. All of them should align with corporate strategy so that the limited resources may be allocated effectively. However, few studies have been conducted to measure the extent that the NPD project matches with strategy. The paper identifies the cause-effect relationships between the strategy BSC measures for NPD projects based on strategy map and presents a BSC-ANP model to evaluate the strategic fit of projects. The causal relationships and interdependencies between projects and criteria are integrated with ANP model to produce the final priorities of projects with respect to their strategic fit. The proposed model was tested against empirical data drawn from NPD projects in an automobile company.
引用
收藏
页码：1643 / 1647
页数：5
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