Research on Optimum Selecting Model for New Product Development Projects Based on BSC and FAHP-TOPSIS

被引：0
|
作者：
Li, Yun-mei [1 ]
Cai, Xiao-lu [1 ]
Chen, Feng [1 ]
机构：
[1] Wuhan Univ Sci & Technol, Qingshan 430081, Peoples R China
来源：
INTERNATIONAL CONFERENCE ON SOCIAL SCIENCE AND DEVELOPMENT (ICSSD 2015) | 2015年
关键词：
New product development projects (NPDP); balanced scorecard; FAHP; TOPSIS;
D O I：
暂无
中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
Based on the high correlation between new product development and enterprise strategy, the strategic management tool-balanced scorecard is used to research the selection issue of new product development projects (NPDP). Then, the FAHP-TOPSIS is applied to design the optimum selecting model of NPDP, to conduct the ranking of alternative projects and to provide the scientific reference for the project determination. Finally, Y Company is taken as an example to further verify the effectiveness of evaluation index system and optimum selecting model for NPDP.
引用
收藏
页码：9 / 16
页数：8
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