A BSC-ANP Model for Evaluation of Strategic Fit of New Product Development Projects

New product development (NPD) projects have been major forces driving company competitive advantage. All of them should align with corporate strategy so that the limited resources may be allocated effectively. However, few studies have been conducted to measure the extent that the NPD project matches with strategy. The paper identifies the cause-effect relationships between the strategy BSC measures for NPD projects based on strategy map and presents a BSC-ANP model to evaluate the strategic fit of projects. The causal relationships and interdependencies between projects and criteria are integrated with ANP model to produce the final priorities of projects with respect to their strategic fit. The proposed model was tested against empirical data drawn from NPD projects in an automobile company.