The Development Status and Strategy Research of Commercial Banks' Personal Financial Management Business in China

被引：0
|
作者：
Chi Mingyun [1 ]
机构：
[1] Shandong Inst Business & Technol, Coll Foreign Studies, Yantai 264005, Peoples R China
来源：
PROCEEDINGS OF THE 2011 INTERNATIONAL SYMPOSIUM - TECHNICAL INNOVATION OF INDUSTRIAL TRANSFORMATION AND STRUCTURAL ADJUSTMENT | 2011年
关键词：
Commercial banks; Personal financial management; Strategy;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The personal financial management business in our country is in the initial stage, compared to the developed one in western, there's still a long way to go. Therefore, the commercial banks in china need to review and study to estimate market direction; build excellence brand image and special services; Increase of innovation; change the products from single to comprehensive; Establish and perfect financial management business' management system in order to promote the development of personal financial management business in our country.
引用
收藏
页码：351 / 354
页数：4
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