A Trust Value Measurement Model Based on Group Preference for Green E-Commerce Network

被引:0
|
作者
Cai, Zhengying [1 ,2 ]
He, Peng [1 ]
Kang, Xiaojun [1 ]
Xiao, Renbin [2 ]
机构
[1] China Three Gorges Univ, Dept Comp & Informat Technol, Yichang 443002, Hubei, Peoples R China
[2] Huazhong Univ Sci & Technol, Dept Control Sci & Engn, Wuhan 430074, Peoples R China
来源
2012 WORLD AUTOMATION CONGRESS (WAC) | 2012年
关键词
Trust chain management; Trust value measurement; Fuzzy group decision making; E-commerce; PART SUPPLY CHAIN;
D O I
暂无
中图分类号
TP [自动化技术、计算机技术];
学科分类号
0812 ;
摘要
Because of the forward and reverse operations in green e-commerce, its trust management forms a closed-loop structure. Based on its closed-loop network model, a novel trust chain management model and corresponding evaluation system are established. Further, trust value measurement in green e-commerce is described as a fuzzy multi-objective group decision making (FMOGDM) problem with uncertain group preference, solved by a fuzzy TOPSIS and illustrated by a numerical example.
引用
收藏
页数:5
相关论文
共 50 条
  • [21] Quantum Representation based Preference Evolution Network for E-commerce recommendation
    Wang, Panpan
    Cao, Heling
    Li, Peng
    Wang, Yun
    Chu, Yonghe
    Liao, Tianli
    Zhao, Chenyang
    Liu, Guangen
    PHYSICA A-STATISTICAL MECHANICS AND ITS APPLICATIONS, 2024, 654
  • [22] A Group-Recommend based P2P E-commerce Trust Model
    Lu, Zhigang
    Mu, Hong
    IEEE/SOLI'2008: PROCEEDINGS OF 2008 IEEE INTERNATIONAL CONFERENCE ON SERVICE OPERATIONS AND LOGISTICS, AND INFORMATICS, VOLS 1 AND 2, 2008, : 677 - 679
  • [23] A fuzzy model for scalable trust in e-commerce
    Sun, Zhaohao
    Gu, Xifeng
    Zhao, Shuliang
    TOWARDS SUSTAINABLE SOCIETY ON UBIQUITOUS NETWORKS, 2008, 286 : 87 - +
  • [24] A Computational Trust Model for E-Commerce Systems
    Divsalar, Mehrnoosh
    Azgomi, Mohammad Abdollahi
    DIGITAL BUSINESS, 2009, 21 : 9 - +
  • [25] Uncertainty trust model in e-commerce environment
    Wei, Dengwen
    Gan, Zaobin
    Xu, Lei
    SEVENTH INTERNATIONAL CONFERENCE ON COMPUTER INFORMATION SYSTEMS AND INDUSTRIAL MANAGEMENT APPLICATIONS, PROCEEDINGS, 2008, : 261 - +
  • [26] A trust evaluation fluctuation model in the e-commerce
    Zhang Jing
    Yu Shengjun
    Fan Hongbo
    Rong Hui
    2015 27TH CHINESE CONTROL AND DECISION CONFERENCE (CCDC), 2015, : 6335 - 6338
  • [27] A distributed trust model for e-commerce applications
    Lei, H
    Shoja, GC
    2005 IEEE International Conference on e-Technology, e-Commerce and e-Service, Proceedings, 2005, : 290 - 293
  • [28] A Network Convective Distribution Model Based on E-Commerce
    Chen, Zi-xia
    ICNC 2008: FOURTH INTERNATIONAL CONFERENCE ON NATURAL COMPUTATION, VOL 6, PROCEEDINGS, 2008, : 428 - 432
  • [29] Research on Brand Trust and Financing Risk Preference of E-commerce Based on Neuroeconomic Experiment
    Zhang, Ronggang
    NEUROQUANTOLOGY, 2018, 16 (04) : 101 - 106
  • [30] A Transaction Frequency Based Trust for E-Commerce
    Huang, Dong
    Xu, Sean
    CMC-COMPUTERS MATERIALS & CONTINUA, 2023, 74 (03): : 5319 - 5329