Tour Guide Management in Hainan, China: Problems, Implications and Solutions

被引:19
|
作者
Hu, Wei [1 ]
Wall, Geoffrey [2 ]
机构
[1] Hainan Univ, Fac Econ & Management, Haikou 570228, Hainan Province, Peoples R China
[2] Univ Waterloo, Fac Environm & Resource Studies, Waterloo, ON N2L 3G1, Canada
关键词
guiding; tour guide management; package tours; Hainan; China; QUALITY;
D O I
10.1080/10941665.2011.640699
中图分类号
F [经济];
学科分类号
02 ;
摘要
This paper presents a systematic examination of tour guide management in Hainan, China. A series of issues and problems with the implemented management mechanisms are identified. It reveals how inappropriate management measures contribute to deterioration of the guiding service and unhealthy operation of the guiding business. It argues that an enhanced tour guide management system could raise the professionalism of tour guides and also restrain improper business practices, thereby enhancing the quality of services provided by tour guides.
引用
收藏
页码:205 / 219
页数:15
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