PURCHASE INTENTION OF PRODUCTS WITH RECYCLED COMPONENTS: A CROSS-COUNTRY STUDY EXPERIMENT

被引：0

作者：

Garcia, Daniele Rodrigues ^{[1
]}

Tondolo, Vilmar Antonio Goncalves ^{[2
]}

Tondolo, Rosana da Rosa Portella ^{[2
]}

Brambilla, Flavio Regio ^{[3
]}

Longaray, Andre Andrade ^{[1
]}

机构：

[1] Univ Fed Rio Grande FURG, Inst Ciencias Econ & Adm Contabeis ICEAC, Rio Grande, Brazil

[2] Univ Fed Pelotas UFPel, Ctr Ciencias Socioorg CCSO, Pelotas, Brazil

[3] Univ Santa Cruz Do Sul UNISC, Programa Posgrad Adm PPGA, Santa Cruz Do Sul, Brazil

来源：

REVISTA ELETRONICA DE ESTRATEGIA E NEGOCIOS-REEN | 2022年 / 15卷 / 02期

关键词：

sustainable orientation; brand equity; purchase intention; sustainable entrepreneurship; experiment; SUSTAINABLE ENTREPRENEURSHIP; BRAND EQUITY; CONSUMER; CONSUMPTION; SERVICE; PARADIGM; BEHAVIOR; IMPACT;

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

The preservation of exhaustible resources can be accomplished through the offer of sustainable products or services. In this sense, it is noticed the need to deepen studies about the purchase intention of products produced with recycled components, supplied by sustainable entrepreneurs. The objective of this research is to verify the moderating effect of sustainable orientation and brand equity on the effect of the time of the enterprise on the purchase intention. A cross-country study was carried out, from a scenario-based field experiment, with Brazilian and Uruguayan consumers, using the multiple regression analysis technique. The results showed differences between consumers in both countries.

引用

页码：188 / 216

页数：29

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