PURCHASE INTENTION OF PRODUCTS WITH RECYCLED COMPONENTS: A CROSS-COUNTRY STUDY EXPERIMENT

被引：0

作者：

Garcia, Daniele Rodrigues ^{[1
]}

Tondolo, Vilmar Antonio Goncalves ^{[2
]}

Tondolo, Rosana da Rosa Portella ^{[2
]}

Brambilla, Flavio Regio ^{[3
]}

Longaray, Andre Andrade ^{[1
]}

机构：

[1] Univ Fed Rio Grande FURG, Inst Ciencias Econ & Adm Contabeis ICEAC, Rio Grande, Brazil

[2] Univ Fed Pelotas UFPel, Ctr Ciencias Socioorg CCSO, Pelotas, Brazil

[3] Univ Santa Cruz Do Sul UNISC, Programa Posgrad Adm PPGA, Santa Cruz Do Sul, Brazil

来源：

REVISTA ELETRONICA DE ESTRATEGIA E NEGOCIOS-REEN | 2022年 / 15卷 / 02期

关键词：

sustainable orientation; brand equity; purchase intention; sustainable entrepreneurship; experiment; SUSTAINABLE ENTREPRENEURSHIP; BRAND EQUITY; CONSUMER; CONSUMPTION; SERVICE; PARADIGM; BEHAVIOR; IMPACT;

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

The preservation of exhaustible resources can be accomplished through the offer of sustainable products or services. In this sense, it is noticed the need to deepen studies about the purchase intention of products produced with recycled components, supplied by sustainable entrepreneurs. The objective of this research is to verify the moderating effect of sustainable orientation and brand equity on the effect of the time of the enterprise on the purchase intention. A cross-country study was carried out, from a scenario-based field experiment, with Brazilian and Uruguayan consumers, using the multiple regression analysis technique. The results showed differences between consumers in both countries.

引用

页码：188 / 216

页数：29

共 50 条

[21] Determinants affecting consumers' attention to fish eco-labels in purchase decisions: a cross-country study
Galati, Antonino
Miret-Pastor, Lluis
Siggia, Dario
Crescimanno, Maria
Fiore, Mariantonietta
BRITISH FOOD JOURNAL, 2022, 124 (10): : 2993 - 3013
[22] Consumer purchase intention for extrinsic and intrinsic cues of construction and demolition waste recycled products
Ding, Zhikun
Nie, Wanqi
Tam, Vivian W. Y.
llankoon, Chethana, I
ENGINEERING CONSTRUCTION AND ARCHITECTURAL MANAGEMENT, 2024,
[23] How personal and social-focused values shape the purchase intention for organic food: Cross-country comparison between Thailand and Germany
Winterstein, Julia
Zhu, Bing
Habisch, Andre
JOURNAL OF CLEANER PRODUCTION, 2024, 434
[24] Brand Equity and Purchase Intention in Fashion Products: A Cross-Cultural Study in Asia and Europe
Kim, Kyung Hoon
Ko, Eunju
Graham, Hooley
Lee, Nick
Lee, DongHae
Jung, Hong Seob
Jeon, Byung Joo
Moon, Hakil
JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE, 2008, 18 (04) : 247 - 278
[25] Effects of protection motivation and travel anxiety on staycation intention: a cross-country examination
Huang, Songshan
Wang, Xuequn
Xu, Jian
Wang, Jin
CURRENT ISSUES IN TOURISM, 2024, 27 (05) : 720 - 738
[26] Banking Stability Index: A Cross-Country Study
Kocisova, Kristina
PROCEEDINGS OF THE 15TH INTERNATIONAL CONFERENCE ON FINANCE AND BANKING, 2016, : 197 - 208
[27] Trust and financial inclusion: A cross-country study
Xu, Xiaoyan
FINANCE RESEARCH LETTERS, 2020, 35
[28] A cross-country study of skills and unemployment flows
Damir Stijepic
Journal for Labour Market Research, 2021, 55
[29] Individualism and Venture Capital: A Cross-Country Study
Gantenbein, Pascal
Kind, Axel
Volonte, Christophe
MANAGEMENT INTERNATIONAL REVIEW, 2019, 59 (05) : 741 - 777
[30] The Mediating Role of Organizational Reputation and Trust in the Intention to Use Wearable Health Devices: Cross-Country Study
Adebesin, Funmi
Mwalugha, Revingstone
JMIR MHEALTH AND UHEALTH, 2020, 8 (06):

← 1 2 3 4 5 →