Redefining the link between internal communication and employee engagement

How organizations engage their employees has been the focus of increased research in the last 10 years. The present study integrated social exchange theory and the theory of job demands-resources to examine how internal communication affects employee engagement. A survey of 3457 employees in Croatian organizations showed that internal communication satisfaction positively influenced employee engagement, and that this influence was mediated by employer attractiveness and, to a much smaller extent, perceived organizational support. These findings help clarify how internal communication strengthens employee organizational engagement.