City walk in a gap day: potential and opportunities for tourism and leisure

Purpose - To the best of the author's knowledge, this study, among the first of its kind, aims to offer a preliminary exploration of the "city walk" travel model in the context of China.Design/methodology/approach - By conducting phenomenological research, it endeavors to comprehend the motivations driving individuals to engage in "city walk" activities through the lens of social psychology, specifically focusing on labeling theory.Findings - The immersive "city walk" establishes a deeper connection with the urban environment. Participants attach greater significance to their travel experiences, seeking a profound understanding of the city and its way of life, thus pursuing the essence of tourism and leisure.Originality/value - This study outlines potential opportunities and future prospects for the "city walk" concept within the cultural tourism industry.