Tourism and Leisure Public Policies of Tourism Official Organization in Sao Paulo City, SP

This article presents an analysis of the public policies of tourism developed by Sao Paulo Turismo, official tourism organization of the Sao Paulo city. The focus of the research was to analyze the leisure programs and activities that not only allow the visitors, but also the residents to know their own city. The discussion focuses on the need for tourism policies that stimulate a new look of the resident in his own city, being able to generate experiences that enable the achievement of higher levels of participation, critical and creative. The methodology used was a historical-organizational case study of Sao Paulo Turismo, with the application of focus interviews with the institution's managers and structured interviews with residents of Sao Paulo. As a result, it was identified the need for more representative and decentralized policies, considering the greatness of the city of Sao Paulo, and also the need to overcoming the discomfort in spaces that, in the view of residents, are only intended for tourists.