The impact of NEV users' perceived benefits on purchase intention

As the largest NEVs market in the world, China is committed to the popularization of new energy vehicles and has issued a series of promotion and application policies. This study constructed an integrated model that tested for key mediating roles of user satisfaction and support for local government and for moderating the role of users' education level in the relationship between perceived benefits and buying intention. The findings show that economic and environmental benefits significantly influence users' satisfaction and support for local government, which further leads to buying intention. Especially, from a market segmentation perspective, our study elaborates on the effects of the perceived economic and environmental benefits differ by level of education. The findings provide direction for the government's NEV promotion and application policy for city residents.