THE IMPACT OF CELEBRITY SPOKESPERSONS PERCEIVED IMAGE ON CONSUMERS INTENTION TO PURCHASE

被引：0
|
作者：
OHANIAN, R
机构：
来源：
JOURNAL OF ADVERTISING RESEARCH | 1991年 / 31卷 / 01期
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中图分类号：
F [经济];
学科分类号：
02 ;
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页码：46 / 54
页数：9
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