Perceived Risk in Online Purchase Intention

被引：0
|
作者：
Sudibyo, Hari [1 ]
Hartanti, Gabriela Amorita [1 ]
Ikhsan, Ridho Bramulya [1 ]
Yuniarty [1 ]
机构：
[1] Bina Nusantara Univ, Management Dept, BINUS Online Learning, Jakarta 11480, Indonesia
来源：
PROCEEDINGS OF 2020 INTERNATIONAL CONFERENCE ON INFORMATION MANAGEMENT AND TECHNOLOGY (ICIMTECH) | 2020年
关键词：
online purchasing; e-commerce; online purchase intention; online consumer behavior; SHOPPING EXPERIENCE; INTERNET; CONSUMERS; TRUST; SECURITY; PERCEPTIONS; BENEFITS; COMMERCE;
D O I：
10.1109/icimtech50083.2020.9211221
中图分类号：
TP301 [理论、方法];
学科分类号：
081202 ;
摘要：
The purpose of this study was examining the effect of six risk factors in online transactions on consumer purchase intentions. Data collected through surveys and multiple linear regression used to test hypotheses. One hundred two respondents participated in the online survey, and the data is valid and reliable. The results of the study prove that the six risk factors perceived by consumers in shopping online have a negative and significant impact on consumer purchase intentions. Among the factors studied, time/psychological risk factors are the main contributors to consumers in considering making an online purchase.
引用
收藏
页码：87 / 92
页数：6
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