Non-market strategies and disruptive innovation in the platform economy

Due to their direct and indirect network effects, platform firms play a significant role in the global economy. These firms have disrupted the innovation value chain by creating and capturing value from the scaling up of their business activities. Despite the role they play in disruptive innovation, we know relatively little about the ways in which platform firms engage with their institutional and other stakeholders through non-market corporate political activities and social strategies. This special issue on 'non-market strategies and disruptive innovation in the platform economy' aims to contribute to the current literature which has examined the rise of platform firms and their value creation. It also intends to capture drivers of value creation by drawing insights from the nonmarket strategies literature developed in the context of traditional firms. This introductory article and the papers included in this special issue provide important insights into non-market strategies and platform firms, and highlight potential topics suited for future research.