Non-market strategies and building digital trust in sharing economy platforms

被引：17

作者：

Ko, Guihan ^{[1
]}

Amankwah-Amoah, Joseph ^{[2
]}

Appiah, Gloria ^{[3
]}

Larimo, Jorma ^{[4
]}

机构：

[1] Handong Global Univ, Sch Management & Econ, 558 Handong Ro, Pohang 37554, Gyeongbuk, South Korea

[2] Univ Kent, Kent Business Sch, Room SCL115, Canterbury ME4 4TE, Kent, England

[3] Univ Kent, Kent Business Sch, Room SCL104, Canterbury ME4 4TE, Kent, England

[4] Univ Vaasa, Sch Mkt & Commun Int Business, Wolffintie 34,Tervahovi B313, Vaasa 65200, Finland

来源：

JOURNAL OF INTERNATIONAL MANAGEMENT | 2022年 / 28卷 / 01期

关键词：

Digital technology; Non-market strategies; Sharing economy; Trust; Digital trust; CORPORATE SOCIAL-RESPONSIBILITY; POLITICAL ACTIVITY; PERFORMANCE IMPLICATIONS; INTEGRATED STRATEGY; RELATIONAL TRUST; LEGITIMACY; MANAGEMENT; BUSINESS; CSR; ANTECEDENTS;

D O I：

10.1016/j.intman.2021.100909

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

Although research on non-market strategies and the sharing economy (SE) have grown exponentially, there remains limited insight on how actors in the sharing economy ecosystem engage in non-market activities to achieve their goals. In this paper, we develop and present digital trust building as a crucial building block of a successful sharing economy ecosystem. We develop a conceptual framework to highlight the non-market strategies that sharing economy platform providers (SEPPs) cultivate and leverage in order to build trust for enhanced performance among stakeholders.

引用

页数：15

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