Exploring Human Values and Students' Aspiration in E-Learning Adoption: A Structural Equation Modeling Analysis

This study explores the significance of students' aspirations as motivation and expectations in adopting e-learning, considering the influence of cultural values. The research utilizes a theoretical framework that integrates the Technological Acceptance Model, the Unified Theory of Acceptance and Use of Technology, and the DeLone and McLean Information System Success Model, along with Schwartz's human values. Employing a quantitative approach, the study investigates the relationship between social factors and e-learning adoption through a survey of 509 students at King Abdulaziz University in Saudi Arabia using a structured questionnaire and Structural Equation Model for hypothesis testing. Results reveal that students with a proclivity for change and self-enhancement have higher motivation and expectations towards e-learning, while those with conservative perspectives show lower motivation and expectations. Additionally, students prioritizing self-enhancement and openness to change are more likely to actively engage in e-learning adoption. This research contributes to sustainability by highlighting how fundamental human values influence e-learning adoption. It also emphasizes the role of sustainable education and transformative learning processes in shaping attitudes towards e-learning. These insights inform the development of effective e-learning programs, benefiting the field of e-learning research and providing valuable guidance to researchers, policymakers, and decision-makers in creating more inclusive and sustainable educational practices.