Social cynicism, greenwashing, and trust in green clothing brands

被引：11

作者：

Policarpo, Manoela Costa ^{[1
]}

Apaolaza, Vanessa ^{[1
,4
]}

Hartmann, Patrick ^{[1
]}

Paredes, Mario R. ^{[2
]}

D'Souza, Clare ^{[3
]}

机构：

[1] Univ Basque Country UPV EHU, Bilbao, Spain

[2] Univ Rosario, Sch Management & Business, Bogota, Colombia

[3] Trobe Univ, Melbourne, Australia

[4] Univ Basque Country UPV EHU, Avda Lehendakari Aguirre 83, Bilbao 48015, Spain

来源：

INTERNATIONAL JOURNAL OF CONSUMER STUDIES | 2023年 / 47卷 / 05期

关键词：

brand trust; conspicuous consumption; greenwashing; social cynicism; sustainable fashion; SUSTAINABLE FASHION CONSUMPTION; WORD-OF-MOUTH; CONSPICUOUS CONSUMPTION; ENVIRONMENTAL PERFORMANCE; PURCHASE INTENTIONS; CONSUMER-BEHAVIOR; MODERATING ROLE; MEDIATING ROLE; SELF-CONCEPT; BELIEFS;

D O I：

10.1111/ijcs.12971

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This research develops a theoretical model of the effect of social cynicism as a personality trait on trust in green clothing brands. We conducted an online survey of a representative Australian sample to test the hypothesized relationships. Our findings confirmed that social cynicism affected green brand trust negatively and that this effect can be explained by an increase in perceived greenwashing. Conspicuous consumption moderates this indirect influence. This mediated influence decreased when conspicuous consumption was more salient. Findings provide important practical insights for brand managers intending to avoid a decrease in brand trust regarding garments marketed with sustainability claims.

引用

页码：1950 / 1961

页数：12

共 50 条

[41] IN BRANDS WE TRUST - REPLY
STETLER, CJ
NEW REPUBLIC, 1968, 159 (09) : 31 - 32
[42] Constructive Skepticism, Dysfunctional Cynicism? Skepticism and Cynicism Differently Determine Generalized Media Trust
Quiring, Oliver
Ziegele, Marc
Schemer, Christian
Jackob, Nikolaus
Jakobs, Ilka
Schultz, Tanjev
INTERNATIONAL JOURNAL OF COMMUNICATION, 2021, 15 : 3497 - 3518
[43] Social accountability and corporate greenwashing
Laufer, WS
JOURNAL OF BUSINESS ETHICS, 2003, 43 (03) : 253 - 261
[44] Tenant Satisfaction, Trust, Green Image as Mediation, and Greenwashing Perception as Mediator of the Perceived Intention to Extend or Renew Rent
Solihin, Felicia
Wardhana, Raden Wahyu Alibasya Wisnu
Tan, Suharno
Furinto, Asnan
Tamara, Dewi
AUSTRALASIAN ACCOUNTING BUSINESS AND FINANCE JOURNAL, 2023, 17 (05) : 65 - 84
[45] Impact of green marketing, greenwashing and green confusion on green brand equity
Qayyum, Abdul
Jamil, Raja Ahmed
Sehar, Amnah
SPANISH JOURNAL OF MARKETING-ESIC, 2023, 27 (03) : 286 - 305
[46] Greenwashing in Corporate Social Responsibility: A Dual-Faceted Analysis of Its Impact on Employee Trust and Identification
Mu, Honglei
Lee, Youngchan
SUSTAINABILITY, 2023, 15 (22)
[47] Exploring the power of informal institutions: How does social trust affect corporate's greenwashing strategy
Shuang, Qi
Lu, Jintao
Wang, Sen
Callari, Denise
Cucari, Nicola
BUSINESS STRATEGY AND THE ENVIRONMENT, 2024, 33 (08) : 9098 - 9115
[48] Bad Greenwashing, Good Greenwashing: Corporate Social Responsibility and Information Transparency
Wu, Yue
Zhang, Kaifu
Xie, Jinhong
MANAGEMENT SCIENCE, 2020, 66 (07) : 3095 - 3112
[49] Greenwashing in hotels: A structural model of trust and behavioral intentions
Chen, Han
Bernard, Shaniel
Rahman, Imran
JOURNAL OF CLEANER PRODUCTION, 2019, 206 : 326 - 335
[50] Does Societal Trust Reduce Greenwashing? International Evidence
Haidar, Md Ismail
BUSINESS STRATEGY AND THE ENVIRONMENT, 2025, 34 (03) : 3400 - 3424

← 1 2 3 4 5 →