Products of M i.i.d. random matrices of size NxN are related to classical limit theorems in probability theory (N=1 and large M), to Lyapunov exponents in dynamical systems (finite N and large M), and to universality in random matrix theory(finite M and large N). Under the two different limits of M -> infinity and N -> infinity ,thelocal singular value statistics display Gaussian and random matrix theory universality, respectively. However, it is unclear what happens if both M and N go to infinity. This problem, proposed by Akemann et al.(JPhysA47 (39): 395202,2014)and Deift (SIGM A Symmetry Integr Geom Methods Appl 13, 2017), lies at the heart of understanding both kinds of universal limits. In the case of complex Gaussian random matrices, we prove that there exists a crossover phenomenon as the relative ratio of Mand Nchanges from 0 to infinity: sine and Airy kernels from the Gaussian Unitary Ensemble (GUE) when M/N -> 0, Gaussian fluctuation when M/N -> infinity, and new critical phenomena when M/N -> gamma is an element of(0,infinity). Accordingly, we further prove that the largest singular value under goes a phase transition between the Gaussian and GUE Tracy-Widom distributions.